How can I secure a China AGV dealership?

Securing a dealership for Chinese AGVs is more about building a partnership than just signing a contract. Since the technology is complex and requires high-touch service, manufacturers are looking for long-term "boots on the ground."

Here is how you can navigate the path from a lead to an official partner.



1. Can I be an exclusive distributor?

Yes, but expect a "probationary period." Most top-tier Chinese AGV brands (like Geek+, Hikrobot, or specialized forklift makers) are open to Exclusive Regional Rights, but they won't hand them out on day one. Typically, you will start as a "Certified Dealer" with a non-exclusive contract for 6 to 12 months.

  • The Milestone: Once you hit a specific sales target (e.g., 5-10 units) and prove you can handle the first-line technical support, you can negotiate for an exclusive territory.

  • The Trade-off: Exclusivity usually comes with a Minimum Annual Purchase commitment. If you don't hit the numbers, the territory may open back up.


How can I secure a China AGV dealership?.jpg

2. What are the partner requirements?

Manufacturers want to know that if a robot stops at 2:00 AM, you can fix it without calling China. They usually look for:

  • Technical Infrastructure: You need at least one or two engineers who can be trained on the software and sensors (LiDAR, SLAM).

  • Showroom/Demo Space: You don't need a massive warehouse, but you do need a small "sandbox" area where you can show potential clients that the AGVs actually work.

  • Industry Network: Already having a footprint in 3PL (logistics), e-commerce, or manufacturing is a huge plus.

  • Financial Stability: You'll need enough working capital to cover the Initial Demo Unit and spare parts inventory.



3. Are marketing materials provided?

Absolutely. One of the perks of partnering with a Chinese brand is the sheer volume of content they produce.

  • The "Toolbox": You will typically get a shared drive access containing high-res 3D renders, professional case study videos, and white-label brochures that you can put your own logo on.

  • Exhibition Support: For major local trade shows, some manufacturers will even fly in engineers to help set up your booth or offer "Co-op Marketing" funds to split the cost of the event.



4. How do I get wholesale pricing?

Wholesale (Dealer) pricing is tiered based on your volume and commitment level.

  • Sample Pricing: Your first 1-2 demo units are usually sold at a slight discount or MSRP.

  • Dealer Level: Once you sign the official agreement,  giving you plenty of room for your own margin and installation fees.

  • Project Pricing: For large-scale bids (e.g., a 50-unit warehouse), you can request "Special Project Support" where the factory gives you an even deeper one-time discount to help you win the tender.


Pro Tip: Don't just rely on emails. Chinese business culture (Guanxi) highly values face-to-face meetings.If you are serious about a dealership, plan a trip to their HQ . Seeing their R&D lab in person will also help you vet their quality before you commit.


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